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time-logo.pngPlaxico Burress couldn't wriggle out of jail time for accidentally shooting himself in the leg with an unlicensed handgun in a New York City nightclub last November. But the former New York Giants wide receiver's personal fortune will help him on one score. Burress has retained the services of a "prisoner consultant" to advise him on "what to expect while incarcerated, and how to use his period of confinement as productively as possible," as his attorney, Benjamin Brafman, told the New York Post. To get a sense of what Burress's counseling sessions might be like, TIME caught up with Steven Oberfest, a personal trainer and martial-arts expert who bills himself as the industry's creator. The founder of Prison Coach, Oberfest undefined whose background includes a 15-month stint in a New York prison on racketeering charges undefined has been preparing wealthy convicts for their incarceration since 2002. He talked to TIME about the business of prison prep and the dos and don'ts of inmate etiquette.

How did you get into the business?
I was training clients in physical defense, and one of them mentioned she knew a socialite who did something stupid and had to go to prison. She didn't know anything about it, and she was scared. She wanted to prepare for it, to learn how to defend herself.

A light came on in my head. I've been incarcerated and this experience, [coupled] with the physical element, sparked me to think about what it would take to help someone who had never experienced violence transfer into a whole new society. Many of these guys are fat cats who never had to worry about anything. They really have to adapt quickly, because there are so many people to piss off and so many things you can do wrong. If you wind up doing something on the "No" list, it can make your time undefined whether it's 16 months or 60 months.

How many people have you counseled?
Right now we counsel four to six people a month. These can range from a 100-hour course for $20,000 to $100-an-hour phone consultations or $150-an-hour webinars.

How many prison consultants are there?
New guys pop up all the time. But I'd say there are three to five who do it right and have been in the ballgame for years.

So what's the first thing you do with clients?
First I want to find out what their life is like. I want to know about their personality, whether they have any addictions to gambling, sex, drugs, cigarettes. The goal is to get someone to go in addiction-free, where they don't need anything from anybody. You don't want to put yourself in debt.

The other thing is basic prison etiquette. A lot of people don't know how to be respectful undefined period. They're cocky and they walk around with a chip on their shoulder. Now they don't even have a name; they have a number. They have to follow rules. And they have to make sure they don't do stupid things.

Like what?
Like locking eyes with inmates, looking into other people's cells, bunks or lockers. There are simple things, like where you sit when you go for chow. You need to sit with your own race, or your own kind. You can be a white dude without any racist issues at all, but if you sit down at a table with five African Americans, you have the potential to really piss them off undefined and at the same time, white guys will wonder why you're not sitting with them. If you start talking to a correctional officer, people are going to start labeling you as a rat, even if you are just asking an innocent question. They won't look at you as one of them. They'll look at you as a threat.

You want to be invisible. You need to mind your own business. While you're incarcerated, the only thing you have is respect. If you disrespect someone, you'll pay a price for it.

Popular culture and movies would have you believe that to survive in prison, you're supposed to pick a fight right away.
That's just movies. You don't want to pick a fight with anyone. If you follow directions, you can go in and come out with no problems whatsoever. I'm thinking of a guy who was well known and came out with no problems, and he was 5 ft. 2 in., 130 lb. If you start being a whiny bitch, people will take advantage of it. You start crying about your sentence and your innocence; people are going to make fun of you.

If you were counseling someone with a lot of media exposure, like Burress or Bernie Madoff [who also employed a prison consultant], what would you tell them?
If you're being followed in the media, well, these correctional facilities have TVs. Once they find out where you're going, they're waiting for you. You're going to be scrutinized by everyone. It's like your first day of school. Take Madoff, for example: there's a bounty on this guy. He's ruined so many lives, screwed so many people over. If he has no fear, he's more psychotic than I would've thought

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Prison coach Steven Oberfest counsels those who are convicted of a crime and heading to jail.

Shanks for the advice: White-collar crooks learn jail survival from ex-con

White-collar crooks who swap pinstripes for prison stripes have one last perk they can buy on the way to the Big House - a prison coach.

"These guys have never been in a fight in their lives - they don't know what violence is, and now they're entering a world where anything can happen," said Steven Oberfest, 41, CEO of the Manhattan-based Prison Coach.

With the busts of Bernie Madoff - who consulted a different prison coach - and other financial swindlers making daily headlines, Oberfest says business is booming.

For $200 an hour, he offers a crash course on surviving life behind bars, teaching mostly wealthy, white-collar criminals everything from jailhouse etiquette to how to instantly drop an attacker.

"We try to take the fear out of it," he said.

The mixed martial arts specialist said this year he's taught more than two dozen rookie convicts how to soften the fall from a penthouse to the jailhouse.

Oberfest's lessons are born from experience.

Some 13 years ago, he spent three months in a federal penitentiary in central Pennsylvania after pleading guilty to racketeering and assault charges.

"That was my nightmare, but it helped me learn the game," Oberfest said.

The idea to found a company based on helping others cope with life in a cell came in 2002 - at the height of the Enron scandal - when he taught self-defense to a prison-bound friend.

His sessions are conducted in his upper East Side apartment and at a training facility nearby. For those under house arrest, Oberfest even makes house calls.

He typically opens with a primer on the nuts and bolts of prison life, demystifying jailhouse routines and things like commissary.

"If you're confused about something, you can't go to a correction officer and ask him what's happening because the other inmates will think you're a snitch," Oberfest said.

He offers up a workout routine suitable for life in a 6-by-9-foot cell and breaks down common prison lingo. Mental training, focusing on meditation techniques, comes next, followed by close-quarter combat lessons.

In the Oberfest school of prison survival, the ability to instantly stop a burly attacker is essential.

"If someone is able to totally disgrace you the first day you walk in, that just opens the door for everybody not to respect you," Oberfest said. "The most important thing is mutual respect."


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Gotham Gigs: A jailhouse rock

Prison coach Oberfest is white-collar criminals' ‘last stop before hell'1130Steven-Oberfest.jpg

 By Cara S. Trager

November 29, 2009 5:59 AM

Photo by Buck Ennis [+] Enlarge

After the defense loses the case and before the prison door slams, Steven Oberfest prepares white-collar criminals for life behind bars.

“I'm their last stop before hell,” says the 41-year-old prison coach.

Mr. Oberfest advises clients to kick any addiction: Everything is available in jail, “but it costs much more.” He instructs them in close-quarters combat, but warns that if an opponent has both AIDS and a cut lip, “your 18-month sentence could turn into a death sentence.” A practicing Buddhist, he encourages meditation to blot out despair.

The New Yorker learned about coping in prison 15 years ago, when he pleaded guilty to racketeering and served 15 months. He then became a personal trainer. Mr. Oberfest spotted a market for jail-house coaches in 2001 when, amid a rash of high-profile white-collar crimes, a client referred a jailed woman for self-defense training.

His profession got a lift with the news that Bernie Madoff was coached before going to the slammer. Mr. Oberfest won't name names but says his clients, who pay up to $20,000, include public officials and socialites.

He now proudly abides by the law: “I drive with both hands on the wheel.”


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Madoff among those who've leaned on prison coaches

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Photo of Steven Oberfest, the prison coach.


NEW YORK (CBS/AP) Between indictment and incarceration, a crash course in prison life could be a white-collar criminal’s only hope in the big house.

"After me, nothing should shock you," said Steven Oberfest, a prison consultant and director of a Manhattan-based prison consulting firm, The Prison Coach.

His firm, and others like it, prepare inmates-in-waiting to cope with the corrections system.

For $200 an hour, the 41-year-old professional fighter teaches more than two dozen white-collar criminals a year everything from jailhouse do’s and don’ts to how to defend yourself in a prison fight.


Learning how to act and adapt to a new society are key goals, according to Oberfest’s website.

"I'm pretty much their last step into hell," Oberfest said to Crimesider. "I will make you break down and cry."

His no-nonsense approach comes from hard-earned experience. A New York street kid, at age 27 Oberfest spent over a year at a federal corrections institution in upstate New York after pleading guilty to racketeering and assault charges.

"Prison helped me learn the game quick." Oberfest said. "It was a mental, physical and spiritual journey for me."

In 2002, the ex-con founded "The Prison Coach," the first prison consulting firm of its kind.

He uses one-on-one workout routines, explains the glossary of common prison lingo and informs his prison-bound pupils of the unwritten rules behind bars. But the core of his course teaches humility, especially how to be less offensive to other inmates.
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Photo of Bernard Madoff, also known now as prisoner number 61727-054.

"It’s all about how you walk into that front door," Oberfest said. "If someone is able to totally disgrace you the first day you walk in, that opens the door for everybody not to respect you."

Speaking of disgrace, the fallen financier Bernard Madoff, convicted in what is believed to be the largest Ponzi scheme in history, arrived this month at a federal prison in North Carolina to begin serving a 150-year sentence in a cell with two bunk beds, a toilet and a sink.




















 
 

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